When we talk about SEO, we mainly discuss the traffic that we get on our website. But most of the SEOs do not talk about managing the business website after it gets the traffic. If you are getting lots of traffic on your website but that traffic is not converting into sales in satisfactory manner, you are going to have to pay attention to the conversion rate of your website. There are a few things that you can do in order to improve the conversion rate of your website. Go with the fewer fields Customers hate to spend too much time on filling the forms. Therefore, you have to make sure that you are asking them fewer questions. However, those fewer questions should include all of the necessary ones that you need to ask. Adding too many fields in the form decreases the conversion rate by 11%. Adding a guarantee You can add a no-questions-asked on all of the purchases. If your product is of good quality, you are not going to get a lot of requests for refunds but it is will surely increase your sales. And even if your products get returned, the number of sales is going to make up for those returns. Encourage action You need to use the words in such a way that your visitors get call to action. Encouraging action can create a sense of urgency for the confused visitors. Testimonials When you are selling online, your visitors are going to want to trust your brand and products before you order. The best thing you can do to fulfill this requirement is to add testimonials. The reason is that the viewers like to see social proofs. Any unbiased person favoring a brand is actually inspiring many people to go for that brand. Thus, you are going to have to make sure that you use testimonials in your business marketing campaign. Don’t forget to state the benefits of your products You need to tell your customers about the benefits of your products. Your customers want to have a product which could have a value for them. You will need to tell them the value of your product. Content optimization While addressing your visitors, make sure that you are not ignoring the content optimization. Your content needs to be highly optimized for both search engines and your visitors. Use images for illustration
Make sure that you are using images for better illustration of your product. If possible, you can explain every feature of your product in the images. Make sure that the images are of high quality.
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