When it comes to SEO, you have to make sure that you have set the right foundation. The purpose of SEO is not all about getting useless traffic. Google doesn’t pay attention to the websites which get traffic aimlessly. What you basically need in this regard is that how well you have optimized your website for your visitors and search engines. Talking about optimization, you first need to make sure that your website is flawless. It means that it needs to be free of any structural or basic errors. Now we are going to discuss basic areas of SEO audit that you will need to take into consideration. Technical audit Technical audit can be called a structural audit of the website. It mainly focuses on the on-page elements which make the website eligible to get dedicated traffic from the web. Now, performing an SEO audit is pretty much crucial if you have inherited the website form a webmaster and now you are going to use it for your own advantage. It means that you will have to make some structural changes to make it suitable for your business. In order to conduct this audit, you will first have to search for the best SEO tools. Screaming Frog, SEMrush, Ahrefs, and DeepCrawl are the best tools available in this regard. You need to start SEO audit with the internal links. If you want to bring your website on the top of search engine results from every aspect, you need to develop an effective internal link strategy. It means that there is no room for any issue related to the linking between pages of a website. The link edit also involves elimination or replacement of the broken links. Again, you are going to have to use the tools to find out what and how many links are broken on your website. Another factor from the technical point of view of your website is the markup implementation. It is basically a code that gives search engines the necessary information about pages on your website. With the help of this code, the search engine will know what a specific page is all about. Content The second aspect of website SEO audit is the content. The content on your website is everything that you need in order to provide visitors the information they need. One of the issues that you pay special attention to is the content cannibalization. When you create a lot of content for your website, it is pretty much easier for you to cannibalize your own content. Now, you don’t want this to happen because creation of content involves thorough research. Make sure that you are creating content after doing fair research about the keywords that you want to use for the topic generation. You need to pick only those keywords which can be useful for your website. Off page audit
After you have worked with the technical part and content of your website, now you need to pay attention to the off page factors. Modern off-page SEO involves citations more than before. Therefore, you need manage the citations about your website. Moreover, you are going to have to pay attention to the backlinks. Backlinks drive traffic towards your website so you have to make sure that you are getting traffic from authorized sources only. Disavow any links that exist on low quality websites.
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