When it comes to SEO, you have to make sure that you have set the right foundation. The purpose of SEO is not all about getting useless traffic. Google doesn’t pay attention to the websites which get traffic aimlessly. What you basically need in this regard is that how well you have optimized your website for your visitors and search engines. Talking about optimization, you first need to make sure that your website is flawless. It means that it needs to be free of any structural or basic errors. Now we are going to discuss basic areas of SEO audit that you will need to take into consideration. Technical audit Technical audit can be called a structural audit of the website. It mainly focuses on the on-page elements which make the website eligible to get dedicated traffic from the web. Now, performing an SEO audit is pretty much crucial if you have inherited the website form a webmaster and now you are going to use it for your own advantage. It means that you will have to make some structural changes to make it suitable for your business. In order to conduct this audit, you will first have to search for the best SEO tools. Screaming Frog, SEMrush, Ahrefs, and DeepCrawl are the best tools available in this regard. You need to start SEO audit with the internal links. If you want to bring your website on the top of search engine results from every aspect, you need to develop an effective internal link strategy. It means that there is no room for any issue related to the linking between pages of a website. The link edit also involves elimination or replacement of the broken links. Again, you are going to have to use the tools to find out what and how many links are broken on your website. Another factor from the technical point of view of your website is the markup implementation. It is basically a code that gives search engines the necessary information about pages on your website. With the help of this code, the search engine will know what a specific page is all about. Content The second aspect of website SEO audit is the content. The content on your website is everything that you need in order to provide visitors the information they need. One of the issues that you pay special attention to is the content cannibalization. When you create a lot of content for your website, it is pretty much easier for you to cannibalize your own content. Now, you don’t want this to happen because creation of content involves thorough research. Make sure that you are creating content after doing fair research about the keywords that you want to use for the topic generation. You need to pick only those keywords which can be useful for your website. Off page audit
After you have worked with the technical part and content of your website, now you need to pay attention to the off page factors. Modern off-page SEO involves citations more than before. Therefore, you need manage the citations about your website. Moreover, you are going to have to pay attention to the backlinks. Backlinks drive traffic towards your website so you have to make sure that you are getting traffic from authorized sources only. Disavow any links that exist on low quality websites.
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When we talk about SEO, we mainly discuss the traffic that we get on our website. But most of the SEOs do not talk about managing the business website after it gets the traffic. If you are getting lots of traffic on your website but that traffic is not converting into sales in satisfactory manner, you are going to have to pay attention to the conversion rate of your website. There are a few things that you can do in order to improve the conversion rate of your website. Go with the fewer fields Customers hate to spend too much time on filling the forms. Therefore, you have to make sure that you are asking them fewer questions. However, those fewer questions should include all of the necessary ones that you need to ask. Adding too many fields in the form decreases the conversion rate by 11%. Adding a guarantee You can add a no-questions-asked on all of the purchases. If your product is of good quality, you are not going to get a lot of requests for refunds but it is will surely increase your sales. And even if your products get returned, the number of sales is going to make up for those returns. Encourage action You need to use the words in such a way that your visitors get call to action. Encouraging action can create a sense of urgency for the confused visitors. Testimonials When you are selling online, your visitors are going to want to trust your brand and products before you order. The best thing you can do to fulfill this requirement is to add testimonials. The reason is that the viewers like to see social proofs. Any unbiased person favoring a brand is actually inspiring many people to go for that brand. Thus, you are going to have to make sure that you use testimonials in your business marketing campaign. Don’t forget to state the benefits of your products You need to tell your customers about the benefits of your products. Your customers want to have a product which could have a value for them. You will need to tell them the value of your product. Content optimization While addressing your visitors, make sure that you are not ignoring the content optimization. Your content needs to be highly optimized for both search engines and your visitors. Use images for illustration
Make sure that you are using images for better illustration of your product. If possible, you can explain every feature of your product in the images. Make sure that the images are of high quality. If you want to go ahead with an effective SEO plan for improved traffic on your website, you are going to have to make sure that you have done good keyword research. There are different ways you can do a research for the keywords that you need to use in your SEO strategy. There are keyword tools that do the searching for you or you can go for the manual research. However, it’s not just about the search volumes or other common factors. You need to work on the keywords that have a history of success. You can find those keywords by looking at your competitors’ semantics. The good thing about using such keywords is that you do not have to do extensive research to find them. You just have to use them in your SEO strategy. These keywords may turn out to be the golden keywords for your online business. Finding the golden keywords Competitor research can help you find the golden keywords for your SEO. The first thing that you need to go for is the evaluation of paid semantics. For this purpose, you are going to have to make a list of competitors. You can search for them manually or you can use a tool. You will need to look at their Google Ads campaigns to check the keywords they use in their marketing campaigns. Look for the keywords your competitors have been using for a long time. After using semantic approach, you are going to have to use the organic approach in order to review the competitors’ keywords. This can be done by searching for their businesses using specific keywords in Google search. After you have got data using both semantic and organic methods, you are going to have to combine data from the both in order to find out what works for you. Developing content based on keywords After you have obtained a list of keywords for SEO, you now need to work on the creation of content. For this purpose, you have to analyze the keywords first. Pick the keywords with potential. These are basically the keywords which are not fully utilized by your competitors but these keywords have the ability to provide you with greater results. Another type of keywords includes the ones with low search volume. Now, there keywords may not be used much at the moment but they can be quite beneficial for the future.
These are just the simple ways you can use competitors’ keywords for your own advantage. While there are many other things that you need to do in order to make your SEO campaign a robust one, this way of researching for the keywords just aims at providing a head start. |
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